Wednesday, 19 Jan 2022

EXCLUSIVE: Couple wants to treat ED by zapping penises with ‘Rocket’

EXCLUSIVE: Would you try zapping your penis with ‘the Rocket’ to treat erectile dysfunction at home? Couple says their ‘sound wave’ gadget can give men back their sex lives

  • Stephanie and Dustin Wolff co-invented the Rocket, an erectile dysfunction treatment device
  • It sends sound waves through the penis to encourage blood flow and the creation of new blood vessels  
  • Similar technology is used in clinical settings and has been shown to be safe, effective and relatively side effect-free 
  • The Rocket is the first such device than can be used at home 
  • spoke with the Wolffs about why they made the Rocket and what its like to undergo a mild penis zapping  

Stephanie Wolff guides a Rocket – an eponymously shaped white plastic device – up and down the outside of a banana as it emits a crackle not unlike a Geiger counter’s. 

According to Stephanie, an anti-aging specialist in Los Angeles, and her co-inventor husband, Dustin, that crackle is the sound of erectile dysfunction (ED) treatment without pills or even the need to leave home. 

Stephanie and Dustin run a Novus Anti-Aging Center, where a large portion of Stephanie’s days are spent using a kind of mild shock treatment on men’s penises, with the seemingly paradoxical goal of making them work better. 

She’s not the only one to use this novel, electronic alternative to Viagra, but she and Dustin recognized that even though theirs is less invasive and carries fewer risks than other ED treatments, there are two barriers to treatment for many men. 

The first is cost. Most men under go six treatments, running between $3,000 and $10,000. 

The second problem is Stephanie. 

‘Guys are scared, they’re afraid to ask about ED and ashamed, and, of course it’s me, I’m a female’ Stephanie told 

Even asking her for ED pills can be challenging for Stephanie’s male patients. Dropping their pants and letting her perform the soundwave treatment so many come to Stephanie’s clinic for can be downright mortifying to some, she says. 

So together with an engineer, Stephanie and Dustin came up with the Rocket, an at-home version of the sonic penis treatments. 

Its patent is pending, pre-orders are rolling in, and the couple say they’ve taken all manner of precautions to make sure it’s safe – but only time and customers’ sex lives will tell how the Rocket really performs.  


Stephanie Wolff runs the Rocket up and down a banana to demonstrate the sound wave therapy that she and her husband claim treats erectile dysfunction at home 

Urologists estimate that about 10 percent of men per decade struggle with mild to moderate erectile dysfunction. 

In other words, about 30 percent of men in their 30s sometimes struggle to get or keep an erection, 40 percent of men in their 40s, 50 percent of those in their 50s, and so on. 

ED is as complicated as it is common. 

It’s psychological, coming on or worsening in times of stress, depression or anxiety. 

It’s affected by lifestyle, with drinking, smoking, drug use and fatigue all contributing to ED. 

Malfunctions in just about any physiological system can also impact or cause ED: from diabetes to neurological problems, heart disease to obesity, thyroid or hormonal issues to something as simple as the curvature of a penis (or Peyronie’s disease). 

The University of Washington’s Urology department lists ‘poor communication with partner’ at the top of its list of psychological causes.   

In the most biological sense, an erection happens when blood flows into the penis where it is trapped, creating pressure that expands the penis. 

If that blood flow isn’t happening, neither is an erection. 

Stephanie (left), a doctor of osteopathic medicine says she wanted a way to help men with ED more discreetly, permanently and without side effects. When her husband, Dustin (right) heard about sound wave therapy on a podcast, Stephanie started using it in her own practice 

One thing that prevents blood from flowing through vessels is plaque, a waxy gum of fat, cholesterol and calcium that can build up and harden in the arteries, limiting blood flow. 

This buildup is common, affecting about half of us by age 40, and it’s more common and intense among men. 

Low wave shock therapy like the medical device Stephanie uses in her clinic can help treat ED, but it’s not the way she was taught to treat ED. 

For much of her 15 years of practice, ‘I would see these men coming in or a physical, and they wouldn’t bring it up until they were walking out the door, and they’d say, “by the way, can I get a script for some kind of ED medication?’ 

And even if she did give them the prescription, the same men would keep having to come back and sheepishly ask for more medication.  

She mentioned this pattern to one of her superiors at her previous office. 

‘She said, “look, we’re not in the business to fix people, if we fix them they’ll never come back,”‘ Stephanie recalls. 

Plaque builds up in blood vessels, blocking blood flow to the penis and disrupting erections, but scientists think low intensity shockwaves break plaque up (left). Studies also suggest that these electrical pulses encourage the growth of new blood vessels (right) 

‘That’s not why I got into health care.’ 

So she went her own way, starting her own clinic, focusing more on osteopathy, holistic and Eastern medicine. 

But in fact, it was her husband, Dustin – who has 15 years in marketing under his belt, but no particular medical experience – who proposed the idea of soundwave therapy for ED to Stephanie. 

‘I’m a big believer in Manifestation,’ says Dustin.

‘And I was sitting on the 405 [highway] listening to a podcast ad this guest speaker was talking about this incredible proedure he had done in Florida using this European soundwave device.’

It’s technically called low-intensity corporeal shock wave therapy (LI-EWST), and these waves of energy are thought to break up plaque and encourage the growth of new blood vessels through microscopic damage to the tissue. 

That damage effectively tells the body it needs to heal a wound – a painless one in the penis, according to Dustin, who has undergone the treatment countless times – and that includes launching new blood vessels. 


Like its medical-grade predecessor, the Rocket’s low-intensity shock waves make a distinct sound and can be felt ‘pulsing through the tissue’ says Dustin. Stephanie demonstrates on her arm

Stephanie and her colleagues use the machine to encourage healing in other body parts, too, but ED is by far the condition they use it to treat most frequently.  

‘You feel it pulsing through the tissue,’ says Dustin. 

Stephanie adds that ‘it has a sound to it – it’s not quiet by any means.’ 

Some men don’t need any kind of numbing cream, others do. 

But immediately after, there is no pain or side effects, claim Dustin and Stephanie. 

In fact, some men have told Stephanie they go right home and take advantage of the treatments effects immediately with their wives or partners. 

That doesn’t eliminate the embarrassment factor though. 

It isn’t FDA-approved, but that’s the problem that the Wolffs hope to solve with the Rocket. 

It delivers shocks of the same intensity to a man’s penis at home as the medical grade device does in their office, but does so using a mechanical instead of pump based architecture, costing $749. 

They’ve also built in a stop mechanism that keeps men from using it too long or even too many times in month. 

The Rocket is still in its design phase, but Stephanie says she’s done small ‘clinical studies’ in an anecdotal sense, in her office. 

And Dustin has made himself a more-than-willing guinea pig: ‘I’ve used and will not put anything on the market that I have’t used,’ he promises.  

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