Friday, 30 Oct 2020

Ulta Salons Get the Drybar Treatment

Look out, Drybar. Ulta Beauty this month is rolling out a new blowout menu meant to serve consumers who have become accustomed to fast and affordable hairstyling — and who may not have realized the service was already available in Ulta’s in-store salons.

The expanded blowout service consists of a menu of five blowout styles customers can choose from, including “tousled texture,” “weightless volume,” “sophisticated chic,” “vintage curls” and “beachy waves.” The styles are priced at $35 each, and are rolling out this month to The Salon at Ulta Beauty, Ulta’s full-service salons that are in all of the retailer’s 1,100-plus doors. The blowouts have been quietly rolling out this month, and became more visible to consumers this week, following a social media push surrounding an in-store event in Los Angeles with “Modern Family” actress Ariel Winter.

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